Legal Marketing & Consulting

Ads by Personal Injury Law Firm Poke Fun at Faked Injuries

A personal injury law firm in New York is differentiating itself with TV ads that poke fun at plaintiffs who fake and overstate their injuries. One ad for Trolman, Glaser & Lichtman begins with a woman sitting at a kitchen table describing her pain, the New York Times reports. “The…

Jan 20, 2010 2:18 PM CST

Uncomfortable About Blowing Own Horn, Lawyer Talks About Electric Car in TV Ad

Uncomfortable about directly seeking clients for his auto accident practice, a South Carolina attorney and admitted car buff urges viewers to promote electric-powered vehicles on a television ad. “I think it’s awful when lawyers go on there begging for someone to have a crash,” Gary Ling tells the Post and…

Jan 20, 2010 12:41 AM CST

Ethics Win for Lawyers Who Paid for Leads from Total Attorneys Site

Five Connecticut lawyers who got leads on potential clients from a website operated by Total Attorneys Inc. have won dismissal of ethics complaints alleging they broke the law by paying nonlawyers for the referrals. The short opinion by Connecticut’s Statewide Grievance Committee did not explain the decision, according to the…

Jan 19, 2010 2:37 PM CST

Ex-Client Sues Debevoise for $55M re ‘Variety of Chimera & Boondoggles’

It’s a truism that a law firm that sues a client to collect an unpaid bill is almost asking for a malpractice claim. And a $6 million unpaid-bill suit filed by Debevoise & Plimpton last year against a former client is not the exception that proves the rule. In an…

Jan 14, 2010 7:03 PM CST

Law Firm and Ex-Associate Battle in Court and on Net Over Badmouth Blog

A federal judge says she plans to order unspecified “limited” restrictions of an ex-associate’s badmouth blog criticizing the New Jersey law firm that formerly employed him. But it appears that some of the most telling blows in the battle between Levinson Axelrod and attorney Edward Heyburn over his Levinson Axelrod…

Jan 12, 2010 6:31 PM CST

Media Relations Co. Embraces ‘Reputation Management’ For Firms

Sending a press release into the ether is no longer enough. These days, for a law firm public relations campaign to be effective, an entire strategy needs to be in place to communicate across platforms, including advertising, Internet marketing, strategic planning and firmwide brand recognition. That’s the impetus behind one…

Jan 7, 2010 10:32 PM CST

Lawyer’s Enterprising iPhone App Routes Clients to ‘My Attorney’

A free iPhone application being offered by a Florida lawyer makes it especially easy for would-be clients to reach attorney Jason Turchin, send him photographs related to potential tort claims and download free legal advice and forms. But his My Attorney App has space for users to list additional attorneys…

Jan 5, 2010 5:50 PM CST

‘Void Where Prohibited’ Holiday E-Card Wins Kudos for Akin Gump

A clever holiday e-card that offers “warmest wishes” with a number of lawyerly caveats (among them: “Wishes may be warmer than expected. Use caution when handling”) has won kudos for Akin Gump Strauss Hauer & Feld. The law firm took top honors, reports Above the Law, in an ATL reader…

Jan 4, 2010 10:34 PM CST

Recession Far From Over, Says Legal Directory Avvo’s Consumer Data

Financial hardship and recession-related bankruptcy, employment and real estate issues were among the most-searched legal topics in 2009, says online lawyer-rating website Avvo. The legal directory, which released its 2009 consumer usage data today, says the top inquiries posted on Avvo Answers, the site’s question-and-answer forum, dealt directly with the…

Jan 4, 2010 9:13 PM CST

Legal Recruiters Expect 2010 Will Be a Busy Year

The new year could bring more lateral movement among law firm partners, according to legal recruiters. Partners were reluctant to make a move in 2009, two legal recruiters told the Recorder. They expect that to change in 2010. Recruiter Stacy Miller Azcarate told the Recorder she expects a busy month,…

Jan 4, 2010 2:01 PM CST

Should a Case Go Webwide?

Publicizing active issues can backfire

Jan 2, 2010 1:50 AM CST

Shift to Smaller Firms & Value Challenge Aren’t Killing Billable Hour, Consultant Says

As attorneys and law firms have responded to the economic debacle of the past year or so, there have been significant shifts in the way they do business. But a great deal—including use of the much-criticized billable hour—hasn’t changed all that much, nor does it need to, consultant Robert Denney…

Dec 18, 2009 6:19 PM CST

Law Firm Trades Library for Xmas Shop, Employs All Hands on Sales Floor

Once upon a time, Bayless & Stokes needed a law library. But today it is largely duplicated on the Internet, and members of the small Houston firm began to wonder how it could better use the space. The answer, they decided, was to create Christmas shop selling holiday items on…

Dec 17, 2009 6:07 PM CST

In Spirit of Season, Law Firm Offers Gift Certificates for Divorce Advice

Looking for the perfect gift for squabbling neighbors or friends who are on a bumpy stretch of road in their marriage? A London law firm has a suggestion that is both practical and affordable. In honor of the holiday season, when spouses tend to be especially stressed, Lloyd Platt &…

Dec 17, 2009 5:49 PM CST

New Solos Get Cheap Rents and Good Deals, But Will Clients Come?

Three Florida lawyers hanging out their own shingle say the bad economy makes it a good time to start a law firm. Rents are cheap, and so is used office furniture, lawyer Maggie Jo Hilliard told the Jacksonville Financial News & Daily Record. Hilliard, a 2005 graduate of the Florida…

Dec 15, 2009 4:04 PM CST