After One Year of Practice, Solo Tells of Lessons Learned About Money, Marketing and Mistakes
If you are contemplating going solo but have little money to spend on the practice, don’t despair. A small budget means you won’t be wasting your money on things you don’t need, according to solo practitioner Rachel Rodgers.
Writing at Solo Practice University, Rodgers tells of six lessons she has learned in her first year of solo practice. In her view, the less money you have, the better off you are. She knows lawyers who spent lots of money on radio ads and legal research services, only to find out there are less expensive alternatives. “When you have start up money, you spend start up money, usually on things you don’t need,” she says.
Spend time, not money, on marketing, she advises. “Save your money and start writing and connecting with people,” she says.
Rodgers says she was scared by all the initial decisions she had to make when starting her practice. She has since learned there are no wrong choices “because in business, everything is an experiment.” If you try something new and it doesn’t work, “you can strap it and learn from it.”
