Free CLE: Hot Topics in Advertising and Marketing on Social Media
Date: Wednesday, September 13, 2017 Time: 1:00 p.m. — 2:15 p.m. ET
Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how can they best utilize those capabilities and avoid potential risks?
Join Practical Law for a free 75-minute webinar in which Gonzalo Mon, partner at Kelley Drye & Warren LLP, will discuss hot topics in using social media for advertising and marketing, moderated by Sharon Kohn, Senior Legal Editor, Practical Law Commercial Transactions.
Topics will include:
• Basic advertising law principles
• Employee engagement on social media
• Providing incentives for consumer reviews
• Best practices for dealing with influencers
• Running promotions on social media
• Real-time marketing
A short Q&A session will follow. CLE credit pending in multiple states.
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