ABA Journal

Your Voice

12 tips to market your law practice during the COVID-19 pandemic

Lawyers have a unique opportunity during the COVID-19 outbreak to capture new files and business. In-person events are out these days; however, web traffic is up 27% since the pandemic hit home, according to the New York Times. Now is the time to use a personal touch and double down on digital marketing.


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Law practice anxiety: How to dance with the demons

Given these trying times, let's focus on typical practice irritants that bothered us just a month ago. They may seem trivial now.


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Why do 80% of judgments remain uncollected?

In the 1960s and '70s, as a detective sergeant in the Houston Police Department, I had to augment my income by working extra jobs off duty.


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Law firms are making the same mistakes with women and millennials, lawyer says

As we enter 2020, I am reflecting on more than a decade of work on behalf of young lawyers. Although I am proud of my body of work, which includes three books for women lawyers and a fourth book for all millennial lawyers, I also am aware of how little we have learned about developing talent in those 10-plus years.


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An American health care lawyer’s perspective on the emergence of COVID-19

We knew this year was going to be an especially bad one for the flu. In its November 2019 issue, Scientific American, one of the country's leading science publications, included a twenty-page article titled "The Influenza Outlook", which highlighted the escalating threat of influenza for the year 2020. Unfortunately, at present, the emergence and spread of the novel coronavirus makes the flu pale by comparison.


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Top tips to have more effective follow-up with potential clients

Have you ever sent an email to a prospective client and not received a reply? Perhaps, you followed up by sending another email or two, and after still not hearing anything in response, you gave up. All too often, lawyers drop the ball when it comes to effectively following up…



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How to plan ahead for compliance and privacy projections

As general counsel at Checkr, one of the most interesting challenges I face is staying on top of the ever-changing laws and regulations in the background check industry and communicating these changes back to our customers.

I regularly meet with regulators and government entities, and I advise general and…



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7 ways lawyers can join the fight to curb climate change

We feel the heat and breathe the smoke. We read about immense wildfires, vanishing ice, animal extinctions, drought, massive sea levels rising and threats to the food supply, and wonder what will be left of life on Earth in the coming years.


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Vision for 2020: A focus on defending the rule of law

The legal industry is principally focused on technology, new models, competition, reregulation and the sustainability of the traditional partnership model—issues that impact stakeholder livelihoods and career trajectories. Defending the rule of law is a less concrete but seminal challenge the industry must focus on in 2020 and beyond.


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What this law prof has learned about rural justice

I have a confession. Until 2016, I thought criminal justice reform meant urban criminal justice reform. I’d been to rural jurisdictions and worked in a rural prison.

But rural justice challenges seemed like brutal realities, not policy-driven injustices. One day in rural Louisiana, I learned that I was wrong.

In…



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