Legal Marketing & Consulting

Top Experts Trump Lawyers: $2,000/Hour

A very select group of lawyers reportedly now bills at hourly rates that can exceed $1,000. But they are topped by an even more select group of experts, whose fees can hit $2,000 per hour. Intellectual property knowledge can earn such stratospheric fees for experts—who typically, at four-figure rates, are…

Aug 30, 2007 8:05 PM CDT

Funny Videos Woo Associates

A Boston law firm is trying to woo associates with humorous video clips posted to its Web site that portray a frazzled “megafirm” lawyer who works hard but doesn’t get into the courtroom. The clips posted by Choate, Hall & Stewart contrast the megafirm lawyer with the calmly assured Choate…

Aug 29, 2007 11:07 AM CDT

Law Blogs: Nixon Loses in ‘Winner’ Song Spat

Law blawggers are agog over Nixon Peabody’s claimed response to an unexpected Internet hit—the law firm’s unofficial theme song “Everyone’s a Winner at Nixon Peabody!” Apparently created by law-firm marketers for an internal event celebrating the firm’s inclusion in a Fortune magazine list of the 100 best places to work,…

Aug 24, 2007 10:53 PM CDT

Latest Name Game Move: ‘Mayer Brown’

Following a trend that is increasingly popular among many major law firms, Mayer Brown Rowe & Maw is shortening its name as of Aug. 31. The 1,500-attorney Chicago-based international firm will hereafter be known simply as Mayer Brown, reports Crain’s Chicago Business. Although rainmaking partners traditionally have had their names…

Aug 22, 2007 11:54 PM CDT

Facebook Costs, Benefits Firms

Employees surfing the Internet at work are nothing new. But Facebook is particularly tempting, a recent study finds, because the social networking site is so addictive. Workers checking their Facebook profile pages and seeing what’s happening in real-time in online social networks account for billions of dollars worth of lost…

Aug 21, 2007 8:23 PM CDT

Potential Profit for ‘Second Life’ Lawyers

Second Life is a fantasy cyberworld where people are represented by “avatars” with unusual names. Lawyers who join the online community can write constitutions, establish court systems and debate legal issues. But the virtual world also holds some profit potential. Washington, D.C., lawyer Stevan Lieberman is learning that lesson, Legal…

Jul 31, 2007 7:01 PM CDT

NY PI Lawyers Ready New Ads

Don’t blame a New York State Bar Association task force for the advertising rules struck down by a federal judge. None of the overturned rules had been proposed by the task force, the New York Law Journal reports. Instead, they were all additions by four presiding justices of New York…

Jul 27, 2007 12:57 PM CDT

N.Y. Lawyer Ad Rules Struck Down

Updated: A federal judge has ruled that many of New York’s lawyer advertising restrictions violate the First Amendment. Judge Frederick Scullin of Syracuse ruled the state had not shown the rules advanced its interest in protecting the public, the New York Law Journal reports. Scullin struck down bans on: –Nicknames…

Jul 24, 2007 3:40 PM CDT

Law Store Sells Fla. Legislation to Clients

Lots of attorneys and public relations executives help corporate clients lobby federal and state legislators for new laws. But Margaret Kessler had a different idea. The south Florida marketing pro has set up shop as a one-stop service for consumers who think there ought to be a law about something.…

Jul 20, 2007 8:07 PM CDT

A Media Star is Born

A civil litigation partner at Perkins Coie in Chicago has faithfully attended the trial of media baron Conrad Black in an effort to get quoted in the press. The plan worked. The media frequently turned to Hugh Totten for expert comment, according to the National Law Journal. “It mushroomed beyond…

Jun 29, 2007 12:45 PM CDT

Warning: N.Y. Ad Rules May Apply

A Philadelphia bar official is warning Pennsylvania law firms they would be well-advised to comply with New York’s new advertising rules. Paul Kazaras, assistant executive director of the Philadelphia Bar Association, told a marketing group that firms expecting to get out-of-state business should study and follow the rules, the Legal…

Jun 27, 2007 12:20 PM CDT

Law Firm Markets Product Discounts

Looking for a discount on a foot rub, your next visit to a tanning salon–or legal services? Brown & Crouppen offers them all, via its “VIP Platinum Card.” Plus, the card, sent out by the St. Louis plaintiff personal injury firm in marketing mailings, is transferable to others who might…

Jun 26, 2007 10:00 PM CDT

Law Firms Offered New TV Ads

A new partnership between Martindale-Hubbell and an advertising agency called Spot Runner will help law firms produce television ads. Firms will be charged $10,000 to $50,000 for the ad campaigns and the cost of air time in local markets, according to the New York Times. The ads will cover areas…

Jun 19, 2007 4:09 PM CDT

A Chinese Puzzle

Foreign firms jumping into the market find ethics rules unclear

Jun 5, 2007 8:09 AM CDT

Coach Me

Three lawyers team up with three professional coaches to take their practices to the next level in just one month

Jun 5, 2007 7:01 AM CDT