Legal Marketing & Consulting

Latest Name Game Move: ‘Mayer Brown’

Following a trend that is increasingly popular among many major law firms, Mayer Brown Rowe & Maw is shortening its name as of Aug. 31. The 1,500-attorney Chicago-based international firm will hereafter be known simply as Mayer Brown, reports Crain’s Chicago Business. Although rainmaking partners traditionally have had their names…

Aug 22, 2007 11:54 PM CDT

Facebook Costs, Benefits Firms

Employees surfing the Internet at work are nothing new. But Facebook is particularly tempting, a recent study finds, because the social networking site is so addictive. Workers checking their Facebook profile pages and seeing what’s happening in real-time in online social networks account for billions of dollars worth of lost…

Aug 21, 2007 8:23 PM CDT

Potential Profit for ‘Second Life’ Lawyers

Second Life is a fantasy cyberworld where people are represented by “avatars” with unusual names. Lawyers who join the online community can write constitutions, establish court systems and debate legal issues. But the virtual world also holds some profit potential. Washington, D.C., lawyer Stevan Lieberman is learning that lesson, Legal…

Jul 31, 2007 7:01 PM CDT

NY PI Lawyers Ready New Ads

Don’t blame a New York State Bar Association task force for the advertising rules struck down by a federal judge. None of the overturned rules had been proposed by the task force, the New York Law Journal reports. Instead, they were all additions by four presiding justices of New York…

Jul 27, 2007 12:57 PM CDT

N.Y. Lawyer Ad Rules Struck Down

Updated: A federal judge has ruled that many of New York’s lawyer advertising restrictions violate the First Amendment. Judge Frederick Scullin of Syracuse ruled the state had not shown the rules advanced its interest in protecting the public, the New York Law Journal reports. Scullin struck down bans on: –Nicknames…

Jul 24, 2007 3:40 PM CDT

Law Store Sells Fla. Legislation to Clients

Lots of attorneys and public relations executives help corporate clients lobby federal and state legislators for new laws. But Margaret Kessler had a different idea. The south Florida marketing pro has set up shop as a one-stop service for consumers who think there ought to be a law about something.…

Jul 20, 2007 8:07 PM CDT

A Media Star is Born

A civil litigation partner at Perkins Coie in Chicago has faithfully attended the trial of media baron Conrad Black in an effort to get quoted in the press. The plan worked. The media frequently turned to Hugh Totten for expert comment, according to the National Law Journal. “It mushroomed beyond…

Jun 29, 2007 12:45 PM CDT

Warning: N.Y. Ad Rules May Apply

A Philadelphia bar official is warning Pennsylvania law firms they would be well-advised to comply with New York’s new advertising rules. Paul Kazaras, assistant executive director of the Philadelphia Bar Association, told a marketing group that firms expecting to get out-of-state business should study and follow the rules, the Legal…

Jun 27, 2007 12:20 PM CDT

Law Firm Markets Product Discounts

Looking for a discount on a foot rub, your next visit to a tanning salon–or legal services? Brown & Crouppen offers them all, via its “VIP Platinum Card.” Plus, the card, sent out by the St. Louis plaintiff personal injury firm in marketing mailings, is transferable to others who might…

Jun 26, 2007 10:00 PM CDT

Law Firms Offered New TV Ads

A new partnership between Martindale-Hubbell and an advertising agency called Spot Runner will help law firms produce television ads. Firms will be charged $10,000 to $50,000 for the ad campaigns and the cost of air time in local markets, according to the New York Times. The ads will cover areas…

Jun 19, 2007 4:09 PM CDT

A Chinese Puzzle

Foreign firms jumping into the market find ethics rules unclear

Jun 5, 2007 8:09 AM CDT

Coach Me

Three lawyers team up with three professional coaches to take their practices to the next level in just one month

Jun 5, 2007 7:01 AM CDT

Lawyers Find Clients on MySpace

Attorneys are using social networking Web sites to reach potential clients. Texas Lawyer found several attorneys, mostly criminal defense and entertainment lawyers, with listings on MySpace.com. They include Leslie Warren Cross of Missouri City, Texas, an entertainment lawyer who says his listing produced a few new clients.

May 29, 2007 12:35 PM CDT

Shelling Out for the Spotlight

Firms pay big bucks to get on-air, in-print or in-person attention

May 1, 2007 9:20 AM CDT

The Secrets of Million-Dollar Solos

Solo practitioners are a unique breed. It takes guts to strike out on your own and carry the burden of your success on your shoulders alone. Thousands of solos across the country meet that challenge every year and make a comfortable living while ably serving their clients. Only a few,…

Apr 1, 2007 6:05 PM CDT