Ari Kaplan spoke with Deborah Farone, a law firm marketing adviser who served as the chief marketing officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of the new book
Best Practices in Law Firm Business Development and Marketing
(Practising Law Institute), which is based on more than 60 interviews with law firm leaders and marketers, general counsels and innovators in the profession.
Mar 22, 2019 7:00 AM CDT