Legal Marketing & Consulting

Social Networking Can Be a Great Marketing Arena, Says ATL Columnist

A number of attorneys fear or dislike marketing in general and social media networking in particular. The thought of tweeting about the law or maintaining a Facebook page sends shivers down their spines. But “social media can be a powerfully effective tool for professionals when used correctly. It needs to…

Aug 23, 2010 5:47 PM CDT

Several BigLaw Firms in LA Appear to Be Among Late Social-Media Bloomers

Updated: Law firms interested in reaching out to potential clients in online ventures are creating lots of new business for one California marketing company, but there are some notable late social-media bloomers. Among the law firms that have Twitter pages—but have yet to make their first tweet—are Gibson Dunn &…

Aug 16, 2010 12:47 PM CDT

Recruiter Claims He Is Owed $1.5M for Bingham and McKee Merger

After Bingham McCutchen and McKee Nelson announced their merger last year, California legal recruiter Alan Miles sent along his bill for introducing the two firms: $1.5 million. Bingham balked at paying, and after making a $500,000 offer to settle the dispute, Miles took the matter to arbitration, the American Lawyer…

Aug 10, 2010 12:53 PM CDT

Does Your Client Service Measure Up? Here’s How to Find Out

Lawyers can find out how well they are serving their clients simply by asking. Ask the clients. Ask the secretaries, receptionists, paralegals and other lawyers in the office. Then fix the problems. That’s the advice of marketing specialist Stacy West Clark, writing at the Legal Intelligencer. She suggests asking clients…

Aug 9, 2010 10:30 AM CDT

Lawyer Who Googled His Name Found Offensive Post Too Late, Judge Says

An aviation lawyer who Googled his name at a seminar on client relations in early 2009 didn’t like what he found. Lawyer Alan Wolk discovered an April 2007 blog entry at Overlawyered.com questioning a case settlement for one of his clients. He filed suit about a month later, but that…

Aug 6, 2010 1:55 PM CDT

Law Firm Uses Crowdsourcing for Marketing Help

A divorce law firm in North Carolina turned to a crowd for marketing help and ended up with more effective pay-per-click ads and a new logo that reflects its practice focus. The Rosen Law Firm, based in Raleigh, tapped into “crowdsourcing,” the New York Times reports. Crowdsourcing companies turn their…

Aug 6, 2010 10:30 AM CDT

It Doesn’t Matter if You’re a Good Lawyer if the Internet Doesn’t Agree, Experts Say

Hard, honest work doesn’t count if professional accomplishments and accolades aren’t among the top three results in an online Google search of a lawyer’s name. That was one warning given to attendees of a program Thursday on reputation management at the ABA’s 2010 Annual Meeting in San Francisco. “The Internet…

Aug 6, 2010 12:52 AM CDT

Recruiter Offers ‘Prayers & Condolences’ to New Law Grads, Laid-Off Attorneys

If you have a book of business of $1 million or more, finding work is no problem. But otherwise the law firm job market in South Florida is brutal for many young attorneys, unless they have experience in economic-misery-related practice areas such as bankruptcy, the Miami Herald reports. “If you’re…

Jul 27, 2010 8:44 PM CDT

JD Supra Teams with LinkedIn so Users Can Share Legal Content

Social network websites LinkedIn and JD Supra today co-launched Legal Updates, an application that showcases and distributes legal content on the homepages of LinkedIn users. Early feedback—not to mention strong buzz from the Twitterverse—have called the joint effort a game-changer in the online dissemination and marketing of legal work to…

Jul 16, 2010 6:31 PM CDT

After Madoff Scandal, More Clients Ask Law Firms to Manage Their Money

The Bernard Madoff scandal is apparently good news for several New England law firms that manage investments for their wealthy clients. Several Boston law firms are being tapped to manage investments by an increasing number of clients who are wary of placing their money with brokers or financial institutions, the…

Jul 15, 2010 12:34 PM CDT

Cravath Plans to Boost Marketing Dept.

How competitive is the legal economy right now? Competitive enough that one of the most renowned New York-based corporate law firms has decided it needs to boost its marketing department, reports American Lawyer in an article reprinted in New York Lawyer (reg. req.). The article, which relies on anonymous sources,…

Jul 14, 2010 7:09 PM CDT

Consultant Offers Roadmap for ‘Do-It-Yourself’ Lateral Law Firm Hiring

When law firms hire in today’s competitive economy, they often prefer to bring in lateral attorneys with experience and, even better, a book of business. But not every lateral hire is a good hire, warns Altman Weil in a Law Firm Partnership and Benefits Report article that is reprinted in…

Jul 13, 2010 11:15 PM CDT

New Florida Bar Web Rules Ignite Firestorm; ACLU, Law Firms, Even FTC All Object

Stringent new Florida Bar rules on attorney online advertising have ignited a firestorm, attracting criticism from a sweeping array of groups including not only law firms that do business in the state but the American Civil Liberties Union and even the Federal Trade Commission. A common theme is that the…

Jul 8, 2010 7:14 PM CDT

An App for That?

Lawyers have long used bus stops, websites, radio advertisements and brochures to market themselves. But an app for the iPhone?

Jul 1, 2010 9:30 AM CDT

Tongue-in-Cheek BigLaw Webbies Honor Obscure Blog Topics, Ambiguous Taglines

Law firms are taking some hits for their online marketing efforts in a humor columnist’s First Annual Big Law Webbies. The Fulton County Daily Report’s humor columnist, the Snark, announces winners of categories such as most ambiguous tagline and most mocked biglaw website. Here are some of the awards: •…

Jun 24, 2010 1:37 PM CDT