New York court system’s admin board lifts ban on law firm trade names

The New York court system’s administrative board has lifted the ban on law firms advertising their services under trade or domain names.

Jun 19, 2020 12:45 PM CDT

Awards are great marketing tools, but they’re not all created equal

Lucy Davis of Davis Law Group in Seattle is not an attorney. In fact, she is ineligible to sit for the bar. That’s because she’s a poodle. Nevertheless, that didn’t prevent her from being honored as a Lawyer of Distinction in the personal injury field in 2017.

Jun 1, 2020 1:10 AM CDT

Some lawyers have baked their political views into their firms’ DNA

It’s long been acknowledged that politics should be a topic avoided on dates, at family gatherings and at work. But for some attorneys, being political has become part of their business model.

Jun 1, 2020 1:05 AM CDT

How to ethically respond to negative reviews from clients

Attorneys who receive negative online reviews may feel compelled to respond, especially if the reviews are unfair or inaccurate. Formal and informal ethics opinions issued throughout the country consistently agree that attorneys are permitted to respond to negative reviews. But how it’s done is a matter of ethics and professionalism.

Jun 1, 2020 12:45 AM CDT

Court tosses $177K sanction against prominent lawyer accused of using poll to influence opinion

The Texas Supreme Court has vacated a $177,000 sanction against a prominent lawyer accused of commissioning a telephone survey before a trial that was intended to influence potential jurors rather than gauge community attitudes.

Apr 28, 2020 11:11 AM CDT

12 tips to market your law practice during the COVID-19 pandemic

Lawyers have a unique opportunity during the COVID-19 outbreak to capture new files and business. In-person events are out these days; however, web traffic is up 27% since the pandemic hit home, according to the New York Times. Now is the time to use a personal touch and double down on digital marketing.

Apr 14, 2020 8:00 AM CDT

Facebook’s woes may have driven big firms away, but small firms and solos still see it as a great way to advertise

Apr 1, 2020 1:40 AM CDT

50 ways to market your practice

For lawyers, marketing is a vital part of business, but it can be tricky, overwhelming and even intimidating. So we asked lawyers, legal professionals, marketers, consultants and other experts for 50 ways lawyers can stand out.

Apr 1, 2020 12:00 AM CDT

Can law firms really improve their marketing for free?

How can law firms put their marketing plans into action with a limited budget? During a Thursday panel at ABA Techshow entitled “Free Lunch: Market Your Practice Online for (Almost) Free,” Gyi Tsakalakis and Joy Hawkins offered practical and cost-effective things lawyers can do to attract more clients.

Feb 27, 2020 2:05 PM CST

Marketing your practice: The ins and outs of legal client relationship management tools

Legal marketing is a relatively new concept.

Feb 25, 2020 3:03 PM CST

How 2 Texas lawyers are marketing their practice through song

Thanks to social media and the internet, it’s never been easier—or more affordable—for lawyers to advertise. On the other hand, having so many avenues available to lawyers makes it more difficult for anyone to stand out from the crowd.

Feb 12, 2020 9:15 AM CST

What can lawyers do to combat their bad PR?

If you’re a lawyer, you’ve probably encountered hundreds if not thousands of lawyer jokes. While laughing at lawyer punchlines is all fun and games, it can also lead to dire consequences if the public distrusts attorneys enough not to hire them.

Feb 1, 2020 1:00 AM CST

Federalist Society official Leonard Leo embarks on a new conservative venture

Leonard Leo, executive vice president of the Federalist Society, a conservative legal group, is stepping aside from his daily duties at the organization to launch a consulting firm that will fund conservative causes.

Jan 8, 2020 2:24 PM CST

The how and the why of law blogs

These days, there’s a lot more to law firm management than simply running the day-to-day business, writes lawyer Nicole Black. Blogging is often the least appealing for many lawyers since it requires a regular time commitment. That being said, you just may find that once you get into the habit of blogging regularly, it can be an affordable, effective and enjoyable way to market your law practice.

Oct 25, 2019 6:00 AM CDT

Oregon bar considering paraprofessional licensing and bar-takers without JDs

The Oregon State Bar's board of governors took major steps to liberalize rules around paraprofessional licensing and allowing people without law degrees to sit for the bar exam.

Oct 7, 2019 10:49 AM CDT