Lawyer Uses His Head in My Bald Lawyer Ad Campaign

If you are injured and in need of a lawyer, Chandler Mason hopes you will remember his bald head. Mason, an Atlanta personal injury lawyer, is differentiating himself in a crowded field with billboards picturing himself and promoting his website, MyBaldLawyer.com. Legal Blog Watch and the legal marketing blog The…

Oct 6, 2011 1:00 PM CDT

‘Mr. Small Claims’ Makes a Career on Volume

Oct 1, 2011 7:20 AM CDT

Viral Information: Interactive Press Releases Really Spread the Word

Oct 1, 2011 6:59 AM CDT

Locke Lord Is Latest Law Firm to Shorten Multi-Partner Name

Clients already were referring to Locke Lord Bissell & Liddell as simply Locke Lord. So the 650-attorney Texas-based law firm decided to do the same. Having a shorter law firm name is also a branding and marketing plus, Locke Lord says in a press release today announcing the new moniker.…

Sep 27, 2011 5:14 PM CDT

Around the Blawgosphere: Pruning Phony Web Client Reviews; What Does It Mean to Be a Virtual Lawyer?

Spotting Fakes At Small Firm Innovation, Washington, D.C., solo Carolyn Elefant notes a New York Times article about researchers at Cornell University who have developed an algorithm to distinguish fake reviews from real ones on websites like TripAdvisor. They ran the algorithm through 400 real hotel reviews and 400 hotels…

Sep 23, 2011 1:30 PM CDT

The Deal Maker: Paul Sweeney, Foley Hoag

Paul Sweeney didn’t intend to make any money off a $250 startup incorporation package that Foley Hoag offered on the deal site LevelUp. But the marketing aspect of the email, sent to thousands in the Boston area, was priceless. “In terms of business development, the old rules of communication still…

Sep 19, 2011 1:51 PM CDT

How Can Attorneys Use Google+ to Generate Business?

Just when you mastered Twitter and Facebook, Google+ joins the mix. ABA Journal Podcast moderator Stephanie Francis Ward talks with lawyers and a social media expert about the free marketing opportunities the new site offers, and the tradeoffs for privacy concerns.

Sep 12, 2011 8:56 PM CDT

The Disrupter: David Perla, Pangea3

India, with its booming economy and wealth of young, educated lawyers eager for work, was at the forefront of David Perla’s mind the day he met with his good friend Sanjay Kamlani to hatch a plan that would turn the traditional law firm model inside out. “We wanted to effect…

Sep 12, 2011 1:37 PM CDT

Around the Blawgosphere: Student Blog Breaking Ethical Ground?; Funny Lawyer Videos; 10% Truth

Blogging Around an Ethical Issue At Robert Ambrogi’s LawSites, the Boston College Law School alum takes note of a new blogging venture at his alma mater. Anusia Hirsch, a 2L, started bclabstudent last month about her job at the school’s legal assistance bureau. She wants her blawg to be a…

Sep 9, 2011 1:33 PM CDT

2.0 Toolbox: Nithya Das, Goodwin Procter

Gumption (and an innate sense of business development) has propelled Goodwin Procter associate Nithya Das into the spotlight among clients and colleagues and within the venture capital community. Das melds a variety of social media campaigns into new legal marketing models that engage clients and boost her practice. And through…

Sep 6, 2011 1:52 PM CDT

Legal Rebels 2011: Big Change in BigLaw

BigLaw and innovation? This year’s crop of Legal Rebels demonstrates that those are not necessarily contradictory terms. Certainly the major-firm environment has its soothing perks in salary, specialization and star power. And as the legal profession struggles under the pressures of technology, rising competition, client demands and a still-strained economy,…

Sep 1, 2011 10:19 AM CDT

On Call: New 24-Hour Service Offers Access to an Attorney in 15 Minutes

Sep 1, 2011 8:40 AM CDT

I’m Not the Guy Who Just Died, Duluth Lawyer Says in Obit Ad

There are two lawyers named Robert Kaner who attended the University of Minnesota law school, but only one of them is dead. Duluth lawyer Robert M. Kaner, 63, wants clients and friends to know he’s the one still alive, the Duluth News Tribune reports. Toward that end, he paid for…

Aug 26, 2011 3:51 PM CDT

Are You ‘Beer Worthy’? It Could Make Clients More Likely to Hire You

Clients like to hire “beer-worthy” lawyers, according to an expert on social media and legal marketing. Clients like to hire lawyers they know, like and trust, according to Adrian Dayton, who wrote the book, Social Media for Lawyers: Twitter Edition. In other words, clients prefer “beer-worthy,” lawyers, Dayton explains in…

Aug 25, 2011 12:38 PM CDT

Rocket Lawyer Raises $18.5M; Google Ventures Is Among the Investors

The online legal document service Rocket Lawyer has raised $18.5 million from a group of investors that includes Google Ventures. Rocket Lawyer already has 70,000 users a day, Forbes reports. Founder Charley Moore tells the publication that Rocket Lawyer allows consumers to pay for a lawyer to review their documents,…

Aug 11, 2011 4:03 PM CDT