Legal Marketing & Consulting

Things worth knowing about our lawyers and leaders

It is the final question I pose, when interviewing lawyers to write their bios, as a small part of my legal marketing, PR and communications practice. I will already have digested their standard fare: what they do, what they want to do more of, why what they do really matters and to whom.

Oct 30, 2024 2:40 PM CDT

The Career Evolution: Making strategic moves within the law

The legal job market is robust. And within all those professional journeys there are two types of searchers: those lawyers seeking a job change and those seeking a career change. If you’re in the market, it’s important not to conflate these two paths.

Oct 10, 2024 10:25 AM CDT

How to integrate marketing insights into legal writing

Assuming that you share your legal knowledge and experience without oversimplification, advice from marketing experts can be worthwhile and immensely useful. Here are a few ways to embrace marketing advice without leaving your legal training behind.

Sep 3, 2024 1:10 PM CDT

Beyond Logic: The case for emotional branding for law firms

Businesses increasingly recognize emotion’s pivotal role in decision-making. Research in the Harvard Business Review shows emotional connections can drive significant gains.

Aug 5, 2024 8:53 AM CDT

Hidden Talent Pool in Plain Sight: Corporate America wants you—for nonlegal roles

Management consulting firms and Big Four accounting firms have a secret weapon. It’s not particularly well-camouflaged. It’s there for anyone who bothers to look. Both of these thought leaders hire lawyers for a wide variety of nonlegal jobs. And they’ve been doing so for decades—everything from business development to crisis management to marketing.

Jul 25, 2024 9:14 AM CDT

How generative AI can help you market your legal practice

There has been a lot of concern about how generative AI tools are changing the legal industry. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?

Jul 17, 2024 10:00 AM CDT

You were probably not taught to market yourself; now what?

Few law schools offer their graduates LinkedIn self-branding workshops as an employment game-changer before law firm hiring managers. Today, even when taught, self-branding coursework is outdated, even at the best law schools. Or, as widely lamented by attendees in my recent online seminar, marketing courses not offered at all.

Jun 21, 2024 9:21 AM CDT

Do you know who your legal recruiter is?

As 2024 begins, so does the business of legal recruiting. And not surprisingly, we have already seen numerous transfers of law firm partners and groups. The market also anticipates several more major firm mergers this year. As we start this new year, I would like to broach the question, do you know who your legal recruiter is?

Feb 23, 2024 1:37 PM CST

Introducing the American Legal Blogger: Brought to you by the ABA Journal and LexBlog

The ABA Journal and LexBlog, a global leader in legal publishing, have teamed up to present American Legal Blogger to bring together, in one place, blogs, podcasts and other insights and guidance from blogging lawyers worldwide.

Feb 14, 2024 3:39 PM CST

Our top LinkedIn posts of 2023

Social media is an ever-shifting landscape, but one trend that we've seen at the ABA Journal over the past few years is the uptick in the use of LinkedIn among lawyers. It may have once been a static place to dump resumé details or humblebrag, but LinkedIn is now hosting in-depth discussions and thriving communities of legal professionals.

Dec 21, 2023 9:47 AM CST