Full-Court Press: Two South Carolina lawyers focus the spotlight on Alex Murdaugh–and themselves

Over the past few years, many TV shows, YouTube videos and podcasts saw significant audience interest from anything Alex Murdaugh-related. Ronald Richter and Eric Bland, two South Carolina lawyers who in 2021 sued Murdaugh on the Satterfields’ behalf, have been happy to share their opinions about him.

Feb 1, 2025 2:30 AM CST

Which fictional lawyers get the most Google traffic?

When the reckless, self-assured Harvey Specter struts into an office on Suits, are you riveted to the television screen? Do you do a Google search of him to learn more about his character? If the answer is yes, then you are in good company.

Feb 1, 2025 1:25 AM CST

Launch into 2025 with our Mind Your Business roundup

As you gear up for a productive 2025, check out our Mind Your Business advice from the past year. Mind Your Business, which launched in 2020, is a way for legal professionals to offer each other practical practice advice.

Jan 2, 2025 3:30 PM CST

Car-racing costs can’t be deducted by lawyer as marketing expense, 10th Circuit rules

A solo personal injury lawyer can’t count the costs of car racing as a marketing activity, a federal appeals court ruled Monday.

Dec 11, 2024 8:48 AM CST

Show, Don’t Sell: Luxury brands use experiential marketing to attract customers—and so can law firms, experts say

But experiential marketing isn’t exclusive to high rollers. It’s been used by brands behind products ranging from sneakers to chocolate-hazelnut spread to foster excitement and ultimately investment.

Dec 1, 2024 2:50 AM CST

5 tips to make the most of an experiential marketing initiative

Dec 1, 2024 2:45 AM CST

Things worth knowing about our lawyers and leaders

It is the final question I pose, when interviewing lawyers to write their bios, as a small part of my legal marketing, PR and communications practice. I will already have digested their standard fare: what they do, what they want to do more of, why what they do really matters and to whom.

Oct 30, 2024 2:40 PM CDT

The Career Evolution: Making strategic moves within the law

The legal job market is robust. And within all those professional journeys there are two types of searchers: those lawyers seeking a job change and those seeking a career change. If you’re in the market, it’s important not to conflate these two paths.

Oct 10, 2024 10:25 AM CDT

How to integrate marketing insights into legal writing

Assuming that you share your legal knowledge and experience without oversimplification, advice from marketing experts can be worthwhile and immensely useful. Here are a few ways to embrace marketing advice without leaving your legal training behind.

Sep 3, 2024 1:10 PM CDT

Beyond Logic: The case for emotional branding for law firms

Businesses increasingly recognize emotion’s pivotal role in decision-making. Research in the Harvard Business Review shows emotional connections can drive significant gains.

Aug 5, 2024 8:53 AM CDT

Hidden Talent Pool in Plain Sight: Corporate America wants you—for nonlegal roles

Management consulting firms and Big Four accounting firms have a secret weapon. It’s not particularly well-camouflaged. It’s there for anyone who bothers to look. Both of these thought leaders hire lawyers for a wide variety of nonlegal jobs. And they’ve been doing so for decades—everything from business development to crisis management to marketing.

Jul 25, 2024 9:14 AM CDT

How generative AI can help you market your legal practice

There has been a lot of concern about how generative AI tools are changing the legal industry. But what about the potential of generative AI to help lawyers generate business, market themselves more effectively, and make more money?

Jul 17, 2024 10:00 AM CDT

You were probably not taught to market yourself; now what?

Few law schools offer their graduates LinkedIn self-branding workshops as an employment game-changer before law firm hiring managers. Today, even when taught, self-branding coursework is outdated, even at the best law schools. Or, as widely lamented by attendees in my recent online seminar, marketing courses not offered at all.

Jun 21, 2024 9:21 AM CDT

Do you know who your legal recruiter is?

As 2024 begins, so does the business of legal recruiting. And not surprisingly, we have already seen numerous transfers of law firm partners and groups. The market also anticipates several more major firm mergers this year. As we start this new year, I would like to broach the question, do you know who your legal recruiter is?

Feb 23, 2024 1:37 PM CST

Introducing the American Legal Blogger: Brought to you by the ABA Journal and LexBlog

The ABA Journal and LexBlog, a global leader in legal publishing, have teamed up to present American Legal Blogger to bring together, in one place, blogs, podcasts and other insights and guidance from blogging lawyers worldwide.

Feb 14, 2024 3:39 PM CST