What to Do After a Client Rejects You
There’s a reason why some advice on handling rejection by potential clients sounds like wise words for the lovelorn: Lawyers are wooing, albeit for business, and it can hurt when the effort goes unrequited.
Don’t let it, marketing consultant Karin Conroy wrote at Lawyerist. Make the rejection work for you.
Trying again might do, such as inquiring about revising the proposal to better meet their needs. Then again, they might be overly aggressive in seeking a lower price, which probably means they can’t afford you, anyway. Listen to the potential client in a way that tells you more about them, Conroy writes. “If it is already difficult and argumentative before you even have an agreement in place, imagine what it will be like when they think they have bought and own you.”
On the practical side, dig a little and find out whether you have received a postponement rather than an outright rejection, Conroy writes. If so, follow up directly every six to eight weeks about the specific project. Or, write a thoughtful message in response to the rejection—one that can be reused with other clients—that might keep the door open.
Then again, if they stop replying to emails and calls then cut back to solely generic communication, such as your email newsletter, Conroy writes
