Will Milano suit settlement kill Trader Joe's competing brand? No word on how cookies may crumble
News of the settlement of a federal lawsuit over claimed infringement of the iconic Milano cookie brand marketed by Pepperidge Farm leaves unanswered an important question to lovers of baked goods.
Does the pact mean that Trader Joe’s will stop marketing its competing Crispy Cookies filled with Belgian chocolate?
What a Pepperidge Farm lawyer described as a “mutually satisfactory resolution” on undisclosed terms resulted in the dismissal of the trademark case earlier this month. However, no one has revealed whether that means the grocery chain’s effort to market a competing cookie product is crumbling, according to the Associated Press and Money magazine.
A Trader Joe’s spokeswoman declined to comment.
The case was pursued in federal court in Connecticut, the state in which Pepperidge Farm is based.
Related coverage:
ABAJournal.com: “Suit says Trader Joe’s ‘Crispy Cookies’ are too much like the iconic ‘Milano’ brand”
