Advertising Law
Hulk Hogan Settles Suit Over Cereal Ad Featuring ‘Hulk Boulder’ Character
Hulk Hogan has settled a lawsuit claiming Post Foods misappropriated his likeness in an advertisement for Cocoa Pebbles featuring a character called “Hulk Boulder.”
Under the settlement, the commercial featuring a fight between Hulk Boulder and a victorious Bam-Bam will no longer be aired, the St. Petersburg Times reports. Other terms of the settlement are confidential.
Hogan, whose real name is Terry Bollea, said in the lawsuit filed in May that he used the name Hulk Boulder earlier in his career. The Hulk Boulder of the cereal commercial had blond hair and a Fu Manchu mustache, and bore a striking resemblance to Hogan, the suit had alleged.
