How does your firm mark the winter holidays?
2014 holiday card from Fix the Court. Click here to see a PDF of the card.
The end of the year brings a flurry of holidays, bonuses and festivities–and many annual holiday letters which give law firms the opportunity to reach out to current and potential clients to build business or support their professional causes.
We received one such imaginative card from Fix the Court, a group devoted to advocating for more transparency from the U.S. Supreme Court. The parody card (PDF) purports to be from Chief Justice Roberts, and sections are liberally blacked out: “What a year! Justice Sotomayor kicked it off in style by [redacted]. Justice Scalia kept things interesting in [redacted] by telling students to [redacted]. And who could forget the Notorious RBG commenting on [redacted]?” This quirky letter also got the attention of Law Sites, the Press and Sun Bulletin and the Daily Report (sub. req.).
In addition to sending holiday letters and gifts, some firms and legal groups get involved in charitable events, or sponsor holiday displays and nativity scenes.
So this week we’d like to ask you: How does your firm mark the winter holidays? Do you have parties or events for staff and clients? Do you use the holidays as an opportunity for marketing? And if you send out mailings to clients at this time of year, what kinds of things do you say?
Answer in the comments.
Read the answers to last week’s question: What changes would you make to ethics rules for lawyers?
Featured answer:
Posted by Nevada lawyer: “Change the rule regarding the sharing of fees with non-lawyers. In today’s marketplace a lawyer should be allowed to partner with other professionals to provide a complete basket of services within a single firm (i.e. accounting, legal, real estate, asset management, etc.). This would be more cost effective and provide better integration for the client and would lead to new innovations in the delivery of services. The rule is an archaic holdover from a previous era that no longer reflects the demands and realities of the market.”
Do you have an idea for a future question of the week? If so, contact us.
