Legal Marketing

Help Wanted: Latham Seeks Social Media Specialist

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In a sign of the times, Latham & Watkins is seeking to hire a social media specialist.

The new hire is expected to help develop and implement the firm’s social media strategy, according to the job post. Legal Blog Watch and the Legal Skills Prof Blog have the news.

According to Latham’s job ad, the social media specialist will:

• Promote social media tactics as part of the firm’s “PR/communications media mix.”

• Support development, design and maintenance of the firm’s blogs.

• Help train those at the firm in social media.

• Monitor the firm’s presence in social media.

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