Entertainment & Sports Law

Dreier Forms Sports Marketing Affiliate

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Dreier is launching a sports marketing and consulting affiliate, in conjunction with the law firm’s sports practice.

Dreier Sports Opportunities Group will be headed by attorney Don Gibson, a former major league baseball executive, the firm reports in a press release.

The Santa Monica, Calif.-based affiliate “will assist athletes and their agents, as well as sports-related businesses, in developing and marketing their products, services and images,” the release explains. Among the services it will provide are preparing business plans and licensing concepts; development and management advice concerning intellectual property assets; and marketing advice about business opportunities, including third-party licensing rights and sponsorships.

Founded in 1996, the 175-attorney New York City-based law firm bills itself as “a more responsive and innovative alternative to conventional ‘large-firm’ lawyering.”

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