Aug 2017

Be relevant and grow clientele by really using social media

Kevin O”Keefe

Eighty-one percent of people use social media to connect with one another, engage with news, share information and entertain themselves. This number is up from just 5 percent in 2005, and it includes the more educated and affluent at all age levels. Not using social media is akin to being…

Jul 2017

Ask Daliah: Here’s help on tracking your time

Dear Daliah: Any tips for tracking time better? Dear Readers: We have all faced the black-hole time warp. You worked 10 hours, but your billable hours only record 4.5. Where did all the time go? You were so busy that you had a granola bar for lunch at 4 p.m.…

Jul 2017

How to build a clientele through contacts, communication and confidence

Marc Davis

Toya Gavin started her solo law practice really lean—like “no clients to speak of” lean. That was in January 2015. She now has a thriving practice in South Orange, New Jersey, with referrals that come in regularly from current clients, former clients and other attorneys. Gavin, a prosecutor in Newark…

Jun 2017

Ask Daliah: Four steps to making social media work for you

Dear Daliah: How do you use social media to market your law firm? Dear Readers: I use social media on a daily basis to learn about recent legal trends, build my network, stay connected with existing clients and attract new ones. If you haven’t already leveraged the power of social…

Jun 2017

On-demand lawyering is our future: What will it look like?

Dan Lear

Recently, I saw a TV ad recruiting Uber drivers. It showed a young guy, apparently a family man, seamlessly moving back and forth from earning money driving to “chilling.” Whatever you think about ride-booking services in general, or Uber in specific, it certainly made driving for Uber seem like an…

May 2017

Ask Daliah: Free client consultations can cost you

Dear Daliah: Should I offer free initial client consultations? Dear Readers: Unless you have a very streamlined process for fielding new clients or can delegate the task to a non-attorney, my recommendation would be to charge.

May 2017

Building a better law firm takes tech collaborators

Patrick Lamb and Nicole Nehama Auerbach

More and more often, the answers are that entities that are not law firms can perform tasks at a higher level of quality, at a significantly lower price and faster than any law firm. Better. Cheaper. Faster. Is there something not to like?

More and more often, the answers are that entities that are not law firms can perform tasks at a higher level of quality, at a significantly lower price and faster than any law firm. Better. Cheaper. Faster. Is there something not to like? Technology is evolving at a staggering pace—much…

Apr 2017

Ask Daliah: It’s OK to start as a generalist, then choose a practice

Dear Daliah: How did you choose your practice area? Is it better to start out a generalist or a specialist? (Culled from online questions) Dear Questioners: There are two philosophies when it comes to hanging your own shingle: Take anything that walks in the door, or focus on a specific…

Apr 2017

How a paperless law practice may be right for you

Ernie Svenson

If you’re wondering whether to start a paperless firm, I have a surprise: You already have.

Mar 2017

Ask Daliah: How to market on a budget

Dear Daliah: How do you find clients using methods that don’t cost more than $1,000 and don’t demand your every-day (every week?) attention? A simple plan to implement a marketing strategy. Karen Guthrie Dear Karen: Not all firms are alike, and not all firms can implement the same marketing strategies.…