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Podcasts have become a way for ABA entities to educate and entertain

A GROWING MARKET

Podcasts as we think of them have been around for at least 15 years, although the number of people listening has surged since 2014—the year the true crime podcast Serial debuted. The publicity generated by its first season led to a retrial being ordered in March for Adnan Syed, who’d been convicted of the murder of Hae Min Lee.

There’s no single equivalent to Nielsen TV ratings for podcasts, so an exact picture of the market is difficult to compile. But advertisers are taking notice of the rise in listeners.

Laurence Colletti, an attorney and executive producer for Legal Talk Network, a podcasting company, says a PricewaterhouseCoopers study shows podcast ad revenue has gone up from $69 million in 2015 to an estimated $220 million for 2017.

The ABA Journal began experimenting with audio publishing in 2010 and now produces three programs in partnership with Legal Talk Network. Asked and Answered, the Journal’s longest-running podcast, addresses topics such as building a practice, navigating the changing legal market and creating work-life balance. Modern Law Library (hosted by the author of this article) features books that could be of interest to lawyers and interviews their authors. The Legal Rebels Podcast hosts discussions with pioneers who set the stage for today’s innovations and people who are changing the legal profession.

STUDENTS IN THE STUDIO

That changed profession will one day be in the hands of current law students, and the ABA Law Student Podcast is for them. Produced by the ABA Law Student Division in partnership with Legal Talk Network, the program is an eclectic combination of current topics in the news and advice for students deciding which areas of the law they want to focus on.

Colletti says the law student demographic was a natural fit for Legal Talk Network because they tend to be tech savvy and enjoy listening to podcasts on mobile devices.

“I was absolutely blown away by the early candidates for hosts and continued to be blown away by the hosts as they graduate and move on,” Colletti says. “The students who volunteer to be part of the Law Student Division are so incredibly professional. Way more so than I was in law school! It blows me away, what they’re willing to commit to, how much time they put in, and how much they care about what they’re doing.”

 

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This article was published in the June 2018 ABA Journal magazine with the title "Lend me your ears: Podcasts have become a way for ABA entities to educate and entertain."