Juetten, a Legal Rebels Trailblazer, founded Traklight in 2011. The business, which she got the idea for as a law student at Arizona State University, helps other businesses identify, manage and protect intangible assets. In 2015, she co-founded Evolve Law, a membership group that focuses on promoting collaboration between lawyers, law firms and technology companies to promote the adoption of new technology.
Lawyers’ reluctance to try out software led to Evolve Law, says Juetten, who started the group with Jules Miller, a partner at LunaCap Ventures.
“There was a lot of resistance to taking a look at or demoing the software, so we thought we would come up with a way to have attorneys in the room and actually touch and interact with the software,” Juetten says. Besides graduating from law school, she’s also a certified public accountant.
Evolve Law has grown to 150 members, and in 2017 a strategic partnership with the website Above the Law was announced.
“We sat down and thought there could be great synergy with Above the Law—with their platform and their reach—and then with the community we created that had a lot of connections and collaborations going on but not as big of a reach as Above the Law,” says Juetten, who is based in Washington state and Arizona. Evolve Law was sold to Above the Law, effective March 31.
Juetten is also writing a series of posts on ABAJournal.com covering legal technology issues.
Mary Juetten
Mary Juetten is the author of Small Law KPIs: How to Measure your Way to Greater Profits and founder and CEO of Traklight. In 2015, Mary co-founded Evolve Law, a sales and marketing channel for Traklight. Evolve Law was recently sold to Above the Law and will merge in Spring 2018.
