Voluble, which won the second annual Start-Up Pitch Competition on Wednesday night, used an anecdote in its presentation about the ABC News “pink slime” settlement to illustrate how their product could impact litigation. So naturally, Techshow attendees could pick up their own packets of (non-meat-based) pink slime at the Voluble booth.

The pitch: “Voluble captures the naturally occurring flow of online consumer conversations and converts it into litigation-ready evidence.”