Citrix arrived prepared for Chicago’s March weather with touchscreen gloves and lip balm. Attendees could keep their hands warm while looking up events in the Techshow app.

The pitch: “Reimagine secure digital business with digital workspaces. … We’re advancing digital workspace technology to unify and enrich user experience, secure enterprise apps and data, and simplify IT’s ability to configure, monitor, and manage today’s increasingly complex hybrid and multicloud environments. It’s how we keep people, organizations, and things connected—anywhere, any time, on any device.”