Although not precisely swag, the puppies at the How to Manage a Small Law Firm booth were a main attraction for the second year in a row. The four adoptable puppies from the local rescue group Midwest Canine Connection could be petted and nuzzled while booth visitors learned more about the company’s products.

The Pitch: “We are the leading, largest, biggest and best provider of outside Managing Partner, Chief Operating Officer (COO) and Chief Financial Officer (CFO) services exclusively for the solo and small law firm (single-shareholder) market. We know that Happy Lawyers Make More Money and as such we are personally offended by the Doctrine Of Sacrifice (DOS) which is promoted by many law schools and bar associations across the country.”