Custom luggage tags – using your own business cards – fall squarely in the “useful” category. Put them on every bag you have, just in case you leave your precious laptop bag in a meeting room or at the bar.

Here’s the pitch:

“Read by nearly half of the nation’s 1 million-plus lawyers, ABA Journal/The Lawyer’s Magazine is the leading publication for practicing attorneys in all areas of law and in firms of all sizes. It provides in-depth analysis of the trends, people and finances of the legal profession – from Wall Street to Main Street to Pennsylvania Avenue.”