Marc Lamber and James Goodnow Directors at Fennemore Craig Phoenix

Nominated by Brad Shwer: “Lamber and Goodnow provide their clients with iPads preloaded with an array of apps tailored to the clients’ cases. The two have pioneered the use of augmented reality—similar to a three-dimensional holograph-like image—for experts to bring concepts to life and for presentation viewing to help bring the scene to a virtual reality. The pair provide in-house attorneys with mobile portal stations that store all of the legal filings and case documents for every firm with whom the in-house lawyers work. Outside lawyers can upload documents to the portal. Captivated by the innovation that defines Silicon Valley, the two have made multiple visits to tech companies and have brought the innovative spirit promoted by the tech companies to their practice.”