Velcro has released two videos in which actors playing lawyers ask that their brand name not be used to refer to all hook-and-loop fasteners. In the latest Velcro video, the actors note negative feedback to the “Don’t Say Velcro” campaign, but thank respondents who did not use Velcro to describe generic products.

Check out our feature, “Shut Up! The Art of Cease-and-Desist Letters,” in the July 2018 issue of the ABA Journal.