The aim of this Stites & Harbison blog is to illustrate how other brands chose their trademarks and have subsequently protected them. Bloggers here give the trademark enforcement backstories behind well-known advertising campaigns—or sometimes just note a brand's new look or slogan and share their blunt thoughts.
Author: Mari-Elise Gates, attorney in the Stites & Harbison Alexandria, Virginia, office; Jennifer Kovalcik and Alex MacKay, partners in the Nashville, Tennessee office; and Jack Wheat, partner in the Louisville, Kentucky, office.
Related Categories: Intellectual Property Law | Law Firm | Associate | Partner | Trademark Law