Market Your Firm Online and Get More Clients in Your Door
Word of mouth has officially moved online. More than ever, clients are using review sites, social media, search engines, and legal blogs to find the right lawyer for them. It’s a whole new world of marketing for attorneys, and for those who grew up in a world where client acquisition depended on referrals, print advertising, and the Yellow Pages, it can be daunting.
What is ‘SEO?’ How can lawyers ethically use social media to engage prospective clients? If someone leaves you a negative review online, how should you respond? How can providing free legal content online contribute to satisfied clients offline? If you’ve asked any of these questions, don’t worry—Clio is here to help.
Featuring legal marketing experts Gyi Tsakalakis (AttorneySync), Kevin O’Keefe (LexBlog), and Josh King (Avvo), Clio’s free Lawyer’s Guide to Online Marketing will cover four cornerstones of the modern legal marketer’s toolkit: SEO, reputation management, social media, and blogging. Learn simple tactics that you can use every day to ensure that clients are finding your firm online.
As more lawyers leave Big Law and more solo and small firms spring up, marketing your firm becomes more crucial to growing your practice. Setting yourself apart from other practices is actually neither difficult nor complicated; if you know your brand and what you can offer that’s unique to you, then you already have the tools that you need. Learn how to put them to use in this free ebook.
Get the Lawyer’s Guide to Online Marketing now and take your digital marketing to the next level.
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