Improving Online Reputation is the Secret to Getting More Clients Online
Choosing a lawyer is no simple task. After all, lawyers are needed during high-stakes moments in one’s life. That’s why reputation, referrals, and first impressions are important parts of the lawyer search. People will choose a lawyer who has their best interests in mind, the experience to get the job done right, and proven results.
New Marketing Techniques For New Client Behaviors
As a lawyer, your marketing strategy should focus on improving your reputation and trustworthiness in the eyes of prospective clients. When lawyer advertising first started, it was common for lawyers to achieve this by taking out ads in newspapers, the Yellow Pages, and sprawling their names across everything from buses to billboards. While these advertising techniques are still around, consumer behavior has shifted drastically because of the world wide web. Now, it’s critical to build and maintain your reputation where people are seeking information: online.
Your Online Reputation Is As Important As Your Offline Reputation
People aren’t using personal referrals as much as they used to. But, when they do hear about your firm through a word-of-mouth recommendation, you can expect them to look you up online. And with sites like Google, Avvo, and Yelp dominating the first page of search results, reviews and recommendations are just clicks away. Studies also show that 82 percent of consumers read reviews while researching local businesses, and the average consumer reads ten reviews before deciding to trust a business. So, if your firm doesn’t have online reviews, you’re losing business to your competition that does.
Reach A Larger Audience For More Leads
A pleased past client may recommend you to their family or friends a few times depending on the size of their network. On the other hand, review websites can reach a larger audience of potential clients. Having a robust review presence on these sites puts your firm in front of more leads, which ultimately grows your client list.
Online Reviews Let You Show Your Side Of The Story
Another benefit of managing your online reputation is that you can defend yourself against negative reviews. While a less-than-stellar online review isn’t great to see, taking the time to thoughtfully respond to unsatisfied clients can improve your online reputation. In fact, 45 percent of consumers say that they’re more likely to visit a business if it responds to negative reviews.
While you can’t control negative in-person word of mouth, you can take steps to monitor and manage your online reviews that many potential clients will see.
Get More Clients With Help From Marketing 360®
Top Rated Local® and Marketing 360® offer digital marketing services that are proven to get results. Whether you’re looking for website design, a new CRM, or video advertising, our team of attorney marketing experts can help you grow your firm. And we have the experience to know what works; in general, our lawyer websites convert 2x better than typical attorney websites.
We’ve partnered with the American Bar Association to offer a full reputation and review management service just for lawyers. The ABA Badge lets you display your online reviews right from your website while showing your business is part of the trusted ABA. Increase your online authority and use the power of social proof to encourage more online leads.
Is your marketing reaching today’s online audience? Contact us today to learn more about how our digital marketing services can help your firm grow.
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