How Your Firm Can Get More Out of Google
Optimizing your law firm’s Google Business Profile is critical for building your reputation and attracting new clients. The more features you utilize, the more successful your profile will be.
From cost-effective marketing to unlocking audience details — it’s time to uncover how utilizing Google’s most important features will help you get the most exposure and rule the results page.
Want to fast-track your way to become the top-searched firm on Google? Start here: Download The Ultimate Google Business Profile Guide for free.
What Is a Google Business Profile?
This profile is a snapshot of what potential clients will see when they find your firm through a Google search. By carefully managing it, you control what they see, and you’re able to highlight your best features and build trust with those potential clients.
Benefits of a well-maintained Google Business Profile include:
Increased Exposure
A complete optimized and updated Google Business Profile listing helps potential clients find you faster.
Improved Business Reputation
According to Google Support, “Verified businesses on Google are twice as likely to be considered reputable.” This means you can increase your online presence while appearing trustworthy.
Opportunities to Connect
Google Posts allows you to share updates, tips and services you offer with those searching.
Helpful Insights
Google Insights provides data that helps identify what’s working for your firm, such as the number of views your posts have received, how search users find you and how they interact with your listing.
Maximizing Must-use Features
Insights
This feature reports how many people viewed your listing and how and where they found it. Take that data and use it to strategically highlight your business. If there is a high click volume due to people searching for accident injury services, push that service up on your Google posting plan.
Posts
Google Posts allow you to publish updates, announcements, events and services your law firm offers. Take your collected insights and create posts of up to 300 words that include commonly searched keywords to help boost your firm’s chances of appearing on the first page of search results.
Photos
Using photos throughout your profile is a great way to showcase you and your law firm. It’s recommended to upload and geotag one to three photos each week for the best results; however, be sure to also monitor those photos. Posting poor-quality images or reviews with misleading images can impact how potential clients view you.
Reviews
What your current or past clients say about doing business with you can change how your firm is perceived online. Requesting and responding to reviews from past clients is a great, but why wait until the work is done?
Continuously improve your reputation by having those cases in progress leave reviews. Clients leaving 5 stars before a case is even won speaks volumes about your business and the high reviews will raise your ranking.
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