Boost Your Client Base: 3 Ways Law Firms Can Enhance Online Presence
Discover how to land more customers for your law firm with these tips to get the most out of your website and other online presence.
A strong online presence is the key to ensuring your law firm gets noticed. In fact, 81% of consumers research a business through online sources before acquiring its services, according to GE Capital Retail Bank.
How you show up online is a big deal. To help you generate more virtual visitors and lock in on clients, here are 3 ways to boost your presence online.
1. Update Your Website for More Traffic
First impressions are everything, and that also applies to your law firm’s website. The truth is, you only have about 15 seconds to capture someone’s attention when they visit your site, so make the most of it.
Choose the Right URL
Your URL should be simple for users and help you get found easily through search engines like Google. Consider what potential clients might type into a search engine and match some of those keywords. Ask yourself:
● Does the URL match your law firm’s name?
● Does it include your location?
● Is the spelling obvious?
Make it About Them, Not You
It’s tempting to make your website all about the history and goals of your firm, but that’s not what clients are searching for, and likely won’t win their business.
Potential clients are looking for the benefits they get out of working with you: Your specialty, years of experience, results, etc. Discover what exactly your audience is looking for, then put that information into your website copy.
Create Clear CTAs
Your website’s main goal (aside from getting your firm found online), should be to gain new cases. You will need to include a call to action, or CTA, for your website’s visitors.
Some common CTAs to include on your website can be:
● Submit a free case evaluation
● Click to call
● Join our newsletter
Curious about using social media, such as LinkedIn, to get more visitors to your website? Join our upcoming webinar: From Profile to Profit: A LinkedIn Strategy that will Help Your Small Business SOAR.
2. Boost Your Law Firm’s Search Rank with SEO
The first factor influencing online search results is search engine optimization, or SEO. SEO is influenced by several factors both on and off your website, like loading speed, location-based keywords and average time on your site.
Make sure your website is running optimally and that information about your firm across other external sites is accurate (such as Google, Facebook, Super Lawyers and others). You’ll also want to adjust the wording on your website, listings and social media pages to make them as detailed but conversational as possible.
3. Improve Your Online Reputation to Build Trust
What your clients say about doing business with you impacts how your firm is viewed online. Having too few reviews won’t help you stand out among the competition on search engines, but having too many negative reviews moves you down the rankings.
To improve your online reputation:
● Manage your listings on as many sites as you can
● Ask for feedback from customers immediately after the service
● Respond to reviews, both positive and negative
● Use online reputation management software
Start Winning at Business
Enhancing your online presence is a surefire way to boost business for your law firm. How you do that can make all the difference by putting some of these steps into place. For more tips, check out The Guide to Winning More Business Online now.
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