Are You a “Sensitive” Lawyer? Mass Torts Need Your Love
When Caring and Sharing Make a Difference
Warm-and-fuzzy. It usually describes a basket full of kittens, not the normally desirable traits that one looks for in a lawyer. But Mass Tort cases require a special breed.
Potential clients negatively affected by a drug, toxic substance or medical device seek legal assistance from a law firm that will capably and sensitively handle their matter. Emotions come into play for both an attorney and client when lives are at stake and there is a question of negligence.
A search for information and answers are the first step – and this is when demonstrating your knowledge and credibility can make all the difference.
But where do people turn for information? When consumers need to quickly learn about their legal issue, they turn to Lawyers.com℠—in fact, 34 million visitors a year seek legal assistance through Lawyers.com*, with 1 in 4 viewing our content pages** to become better informed.
It’s about building trust and a connection with prospects when they need it most.
Do you consider yourself a thought leader? By providing consumers with information, you add value beyond traditional credentials. There is a way to be the only firm featured in a Mass Tort category. You can highlight your expertise through an exclusive Lawyers.com℠ Mass Tort Featured Sponsorship, with videos of your firm located on highly-viewed content pages on Lawyers.com. Your videos create a familiarity when consumers are looking for guidance, and positions your firm as top-of-mind when they need to make a legal decision. Your firm will then be viewed as an authority—and you may be their first choice to contact.
If you are interested in finding out how to position yourself as a thought leader, give us a call at 866-925-9528 or click here to speak with a LexisNexis® Law Firm Marketing Specialist. And really, being sensitive on the job is a good thing.
- LexisNexis Self-Reported Web Statistics 2012 **Self-reported Lawyers.com traffic data via SiteCatalyst, Oct. 2012-March 2013
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