Boost Visibility with these 6 Attorney Marketing Tips
As an attorney, getting new clients and improving your firm’s awareness in your community are two key ways of growing your business.
Learn 6 marketing tips to boost your firm’s visibility from Marketing 360.
#1 Invest in your review strategy
Word of mouth, both online and offline, is a great way to improve your firm’s awareness and let potential clients know that your firm is one they can trust. When people are looking for an attorney, they are typically looking for someone they can trust to help them with their case or legal matters. Positive reviews from your past clients can help demonstrate your firm’s expertise and give potential clients a good first impression of your firm.
#2 Own your local presence
Often, people look for an attorney that’s local to their area. Make sure your firm’s local presence is up to par to help you rank higher in local searches.
One way to do this is to make sure all your online business profiles, like those on Avvo, Google and Bing, all have accurate information about your business. Making sure your contact information such as your phone number, address, and firm name is helpful not only for potential clients but can also help improve your local SEO.
#3 Up your content marketing strategy
When it comes to improving your firm’s online visibility, content marketing is key. Content plays a role in Google’s search ranking algorithm, so having high-quality, relevant content on your website may help you rank better in search engine results. Plus, engaging website content can improve your client’s experience with your website, and promote a good first impression of your firm.
Common forms of content you can include on your website include practice area content, videos, testimonials and blog posts.
#4 Invest in ads
Paid advertising is a great way to get your firm’s name out there, fast. In particular, online ads can be beneficial to use because of their advanced targeting and track-ability. From choosing what areas to show your online ad in, to targeting search phrases you want your ad to appear for, online ads can help you target people who need your services and allow you to get in front of your target audience. And, when you set up ad tracking, you can measure just how many leads you get from your online ad campaigns.
#5 Optimize your website
In today’s digitally-connected world, people usually expect an easy, fast enjoyable website experience. Whether they’re on their mobile device, or at home on their laptop, your website should cater to all types of visitors and make it easy for them to get in touch with your firm.
To optimize your website, make sure it has the following:
- ● A clean, professional website design.
● A mobile-friendly design.
● Prominent calls-to-action, such as “Contact Us Today” or “Get Your Free Case Evaluation”.
● Easy-to-read, engaging content.
● User-friendly navigation.
#6 Connect with your community
Your visibility should translate to the offline world as well. Get connected with your community through community services, participating at local job fairs, volunteering, connecting with college students in your area and more. The more active you are in your local community, the better your brand awareness will be. When people need an attorney, you want them to think of your firm, first.
Ready to bring more visibility to your law firm? Connect with the team at Marketing 360® to start attracting new clients today. ABA Members receive discount pricing on marketing services and software.
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