1. Home
2. Advertising
3. 3 Law Firm Marketing Channels To Focus On…

3 Law Firm Marketing Channels To Focus On For 2014 Success

November 25, 2013, 4:42 pm CST

With 2014 just around the corner, now is the time to prepare for your success in the new year. So what is it that you are trying to accomplish next year, and what is it going to take to get you there? For many of you, 2014 is going to be all about growing your firm. Whether your growth is fueled by client referrals, lead generation or customer loyalty, there is one thing each of these areas have in common - they require a focused marketing approach.

Marketing your law firm has always been necessary, but these days, in the competitive landscape that we’re in, understanding and making the most of the online marketing channels available to you is more important than ever in driving your business forward.

Here are 3 areas of marketing you should focus on to grow your practice in the new year:

1) Use web-based marketing to gain exposure for your firm in a more economical, effective, and less time consuming strategy than traditional marketing (gone are the days when yellow page ads are enough to sustain your business).

2) Prepare a social media strategy. It is one of the most easily accessible and inexpensive ways to reach potential customers and referral sources - take advantage of this!

3) Put a spotlight on your website. It is the equivalent to your firm’s front door and is often the first thing that your potential customers see when researching your firm online. In fact, the vast majority of people searching for lawyers use online tools as part of their search. According to the 2012 Attorney Selection Research Study conducted by The Research Intelligence Group, more than 76% of adults who seek to hire an attorney use online resources at some point in the process. Make sure your website fully integrates with your web-based law practice management software to provide the best client and prospect experience with your firm.

Want To Learn More About How To Reach Your Goals In 2014? Attend The Free Webinar: New Year, New Law Firm - The Secrets To Your 2014 Success

Attend this exclusive event to learn how to:

• Improve the effectiveness of marketing efforts

• Make the most of technology in your firm

• Incorporate client engagement and satisfaction best practices

• Ensure security for your firm and clients

• Improve your bottom line

Reserve Your Spot Now

Interested in more educational events and content like this? Subscribe to the MyCase Marketing Blog for weekly legal news, free educational webinars, and practice management advice from legal experts straight to your inbox.

Ready to love your law practice management software? Get your 30-day free trial of MyCase plus 10% off your next 6 months with promo code ABAJMKT14.

This content is advertising.